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Hello

JM

I’m a business-savvy design strategist and consultant with an indomitable problem-solving tenacity.

 

I’m passionate about helping  start-ups and companies alike launch new products or refine established brands. 

Portfolio

WORK

Passion for people and products that inspire.

E-commerce and Delivery

Startup Web  and Brand Design

Client Examples

My Process

PROCESS

Methodologies and tools at our disposal to create the best product possible.

DISCOVER
DEFINE

IDEATE

TEST

PROTO-

TYPE

DESIGN
SHIP
MEASURE

User Research
Business Goals
Business Requirements
Technical & Time Constraints

User Experience
Project Brief
Information Architecture
Business Metrics

Brainstorming

Workshops
Low-Fidelity Design
Interaction Design
Prototypes
Testing

Visual Design
Micro Interactions

Components

Development Collaboration

User Feedback
Business Metrics
Web Analytics

Methods & Tools

User Interviews
Subject Matter Expert Interviews

Competitive/ Analysis
SWOT Analysis
Task Analysis
Affinity Mapping

User Flows
User Stories
Customer Journey Map
Taxonomies
Sitemap

Card Sorting

Personas

Design Sprints

Sketches
Low-Fidelity Prototypes
Wireframes
Usabiity Testing
Iteration off Results

High Fidelity Mockup
High Fidelity Prototype
Usability Testing

Branding

Style Guide
Component Library
Annotations

CSS

Usability Testing
A/B Testing
Web Analytics
Business Analytics
Iterate based off data

ABOUT

ABOUT

Collaboration and Balance

As a user experience designer and consultant, I know that not every project requires the same set of tools. I’m passionate about integrating design thinking principles with business, market, and user insights to deliver innovative and impactful solutions.

I believe that out-of-the-box thinking paired with grounded methodologies create the best results. Following passionate ideas with full-throated enthusiasm and joy while keeping business goals in mind is my specialty!

Accepting and giving feedback is critical to my process. Team collaboration balanced with independent work creates the best results for projects and I welcome both clients, colleagues, and stakeholders into the process. 

Creative and Analytic

I am the quintessential right and left brain combo that allows me to be idealistic, creative, and passionate while grounded in data, analysis, and holistic constraints.

 

Charmed by the interactions taking place around me, I study people in the grocery aisle, on the train, and even in my community and family. It’s these everyday experiences that inspire my designs.

 

My family is my heart and my world. I have 2 precious girls and twin boys. I love to wrestle with them and am an accomplished Mario Cart racer. We enjoy exploring and hunting for frogs and minnows at the famous round rock on the Chisholm Trail in Round Rock and serving the community as a family with various projects. 

CONTACT

CONTACT ME

  • LinkedIn
  • Twitter - Black Circle

I would love

to connect with you!

Reach me at:

512-423-3772

Recommendations

RECOMMENDATIONS

“I continue to be impressed with Jerra's ability to not only meet users' needs with design, but to so effortlessly fit those design elements with in the aesthetic required by the project.

In addition to being a talented designer, Jerra is a natural leader and a disciplined project manager. She is thorough, effective, and quite simply - a pleasure to work with.”


- Charles Martin

Founder, Director of Strategy at Flux Bucket

 

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