Product design leadership, research, and strategy for future tech innovation.
General Motors
INCUBATOR FOR THE NEXT GENERATION OF IDEAS
DESIGN LEADERSHIP
Product design leadership in the Global Innovation incubator.
Case studies in progress.
PRODUCT DESIGN LEAD
I am the head of the design team for GM Future Roads. I have been with the product through the early stages of incubation, acceleration, and now a nationwide launch.
Tanya Skilton
Director Global Innovation, GM
Director Purchasing, Brightdrop
“Early on I made the mistake of assuming that business-focused, high-level discussions about problems and products to solve them was adequate information with which to design and create products! How very wrong I was!
Working with you to create UX focused research showed me how questions can be asked to genuinely learn about a problem or need versus simply reinforcing my pre-conceived notions about that user or problem.
Trusting you to guide us through a process of learning, observations, personas etc. has been a revelation into the true meaning of empathy in product development.
I have come to appreciate that designing products to solve specific problems, for specific, primary end user personas is crucial to creating truly delightful products that solve real problems without the waste, cost and frustration that typically accompanies software.”
INCUBATION PROCESS FOR GM FUTURE ROADS
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BETA LAUNCH
The initial launch of the Future Roads platform was a live customer pilot. We masked the GM brand identity and focused on the core functionality and unique value proposition for our target user group.
PARTNERSHIP and NATIONWIDE LAUNCH
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The first product to launch nationwide on the GM Future Roads platform is a joint development product with INRIX.
Launched August 2022
Shawn Granda
Head of Product,
GM Future Roads & Smart Cities
Jerra brings true passion to the Future Roads product. With that passion she has been able to keep focused dialogs establishing OKR's through design techniques and a clear expertise in driving virtual conversations through Miro. The input into the overall look and feel of the launch MVP was with an emphasis on the personas we were targeting.
Jerra truly shines with her awareness around design techniques in everything she does. From hosting meetings, taking feedback from clients and hosting training. Her approach is truly appreciated by everyone so much to the point of people wanting to record her presentations for others to learn the best approach. This is a testament to how a product should be presented and trained to user groups.
